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The ComForCare Franchise Story

Join the brand that revolutionized home-care solutions for aging adults

ComForCare was founded in 1996 by businessman Mark Armstrong; it has grown to more than 200 franchise locations in the United States and Canada.

As an early entrant into the burgeoning in-home care industry, ComForCare quickly made a name for itself by creating thorough training programs that are designed to help franchise owners overcome a major obstacle: staff retention. Through its CareGiverFirst program, as well as a 10-step hiring process and opportunities for certification and job growth, ComForCare has created a system that finds and keeps the best and most-talented caregivers.

ComForCare also leads the industry in client-oriented programming in the memory care space. For more than 20 years, its DementiaWise program has received accolades from the Alzheimer’s Association and others for its overall approach to memory care, including Joyful Memories, a music-oriented therapy.

New leadership team positions brand for dynamic growth

In 2017, The Riverside Company invested in ComForCare as part of its expansion into home care and other home care-oriented enterprises. The Riverside Company is a global private equity firm founded in 1988; it has extensive experience in franchising and home care. With more than $5 billion in assets under management, it has invested in more than 470 transactions. Its international portfolio includes more than 80 companies.

In 2018, ComForCare brought in franchise veteran Steve Greenbaum as its new CEO. Greenbaum heads a team with more than 200 years’ worth of home care experience. That talent and knowledge base, combined with The Riverside Company’s investment, positions ComForCare for great things in the coming months and years.

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“Riverside is one of the most successful private equity firms in franchising today,” Greenbaum says. “They saw this industry and an incredible opportunity to build a multi-branded platform along what’s known as the continuum of care. With ComForCare, they recognize the opportunity for us to help people receive great service, great care and be able to age at home.”


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